http://en.wikipedia.org/wiki/Stroop_effect
Apparently, there are other things that can affect our brain's reaction time, including our clothing!
"Learn more here:
“The clothes we wear have power not only over others, but also over ourselves,” Northwestern University scholars Hajo Adam and Adam Galinsky write in the Journal of Experimental Social Psychology. While much research has looked at how our wardrobe influences the way we’re perceived, their study examines its impact on our own thinking and behavior.
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http://www.miller-mccune.com/science/the-brain-focusing-power-of-the-lab-coat-40108/
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